Albuquerque’s Unofficial Cheerleader
Life is better when you love where you live, and I truly love my life in Albuquerque—so I’m sharing it with you!
Work With Me
Let’s Tell Meaningful Stories—In Albuquerque and Beyond
I partner with brands, businesses, and organizations to create content that highlights the people, places, and experiences that make life more enjoyable—both in Albuquerque and beyond. While my platform is rooted in local storytelling, I also create lifestyle content that reflects my personal interests, experiences, and everyday life.
My work is guided by a simple belief: “Albuquerque is more than a place to live — it’s a place to love.” That same mindset extends to how I approach all content—authentic, intentional, and rooted in connection.
What I Offer
I collaborate with brands to create high-quality, engaging content across social media platforms.
Services include:
Social media features (Instagram & TikTok)
Restaurant and business spotlights
Event coverage and promotion
Campaign partnerships
User-generated content (UGC) for brand use
Product and service highlights
Lifestyle content (beauty, fashion, wellness, travel, and everyday life)
Each collaboration is tailored to align with your goals while staying true to my voice and audience.
My Approach
I focus on storytelling that feels natural—not forced. My goal is to create content that:
Builds trust with my audience
Highlights your brand in an authentic way
Encourages real engagement and action
Adds value to both your business and the community
While I have a strong focus on Albuquerque-based content, I also work with brands outside of New Mexico and create lifestyle content that resonates with a broader audience.
Audience &
Reach
82,000+ combined followers across platforms
Audience primarily based in Albuquerque and New Mexico, with growing reach beyond
Engaged community interested in food, events, lifestyle, and local experiences
My audience trusts my recommendations because I only share places and brands I genuinely support.
Speaking &
Media
In addition to brand collaborations, I am available for speaking engagements and media opportunities. I’ve spoken at career day events and served as the emcee for Mayor Tim Keller’s 2023 State of the City Address, as well as guest co-hosted local radio shows discussing Albuquerque and community topics.
Let’s Work Together
If you’re interested in collaborating, I’d love to hear more about your brand, goals, and vision.
Albuquerque the Magazine
Top 5 Best Albuquerque Influencers (2022)
Top 5 Best Albuquerque TikTokers (2023)
Top 5 Best Albuquerque Instagrammers (2023)
Top 5 Best Albuquerque Influencers (2024)
Top 5 Best Albuquerque Influencers (2025)
Featured in the ABQ’s Social Media Stars Issue (February 2024)
Previous Collaborations
and more!
Kind Words from Collaborators
Click on the plus sign on the right of the question to view my answer.
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Bernadette C. Robin
Director of Communications
National Museum of Nuclear Science & HistoryWorking with Alex Nicolette has been an absolute pleasure. She is an exceptional communicator who clearly outlines her deliverables and follows through with professionalism and creativity. What sets Alex apart is her genuine interest in the businesses and organizations she partners with—she takes the time to understand the mission, values, and goals, ensuring every detail is thoughtfully covered.
At our event, Alex leveraged her strong social media presence to create engaging, captivating content that extended our reach and impact. Her posts were not only visually compelling but also strategically aligned with our messaging. What’s more, the relationship didn’t end when the event did—Alex continued to support and promote our initiatives through her popular weekly “things to do” recap, showcasing her ongoing advocacy for Albuquerque and its vibrant community.
Alex is a next-level professional, highly intelligent, and deeply understands the power and value of social media. She’s a true asset to any brand or organization looking to make a meaningful impact online.
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Kristin Maria
Marketing Manager
Sandia Resort & CasinoAlex Nicolette has helped elevate New Mexico’s premiere entertainment destination while upholding our brand standards with grace and confidence. She highlights venues at Sandia Resort & Casino as unforgettable experiences as a repeat patron and partner.